im|age-build|ing

im|age-build|ing
im|age-build|ing «IHM ihj BIHL dihng», noun.
the use of publicity and advertising to create or maintain a favorable impression before the public: »

The program also gave a sympathetic hearing to policemen and showed…some of the new techniques of image-building being employed to reach the communities they serve (New York Times).


Useful english dictionary. 2012.

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